Tags: Athletics and Sports

The Real Cost of Diversifying College Rosters

AMHERST, Mass. — Kaetu Wleh, who emigrated from Liberia to Boston with his mother as a newborn, never had a favorite sport growing up. But six years ago, as a middle school student, he took a chance on an after-school program called SquashBusters, which is financed by donations and provides students from challenged communities with…

Beer, Here. The Merchandising of College Sports Leads to Team-Branded Ales

LAFAYETTE, La. — Matthew Tarver, then the trademark licensing manager at the University of Louisiana at Lafayette, was kicking around marketing possibilities with a colleague one day when a light bulb clicked on. One of them said: beer! The other replied: why not? Now, more than four years after stumbling on an idea that now…

LeBron James Faces Backlash Unseen Since ‘The Decision’

It has been almost a decade since the last time LeBron James faced widespread backlash. Fans in Cleveland burned his jersey. They threw rocks at a billboard with his face on it. James was maligned as a narcissist by Dan Gilbert, the owner of the Cleveland Cavaliers, in a letter that was widely mocked. And…